are case studies that will show how even small designs can be improved
and in some cases, saved from major problems using low cost 3-D
Job to Small - Display Booths in 3D
needed a display booth design. I was called in by the shop to help
with the presentation. They were having trouble getting the final
approval to start building. It seems that the rendering that the
shops' in-house designer did, while quite good, still did not convince
the Gulfstream people that the final product would look like the
rendering. These concerns and the consequent indecision had been
going on for weeks.
took over and came up with two, more viable designs, modeled in
3D. The total budget was under $5000, including the design. Shown
here are the color renderings we made. These were created in six
hours, and immediately emailed to the client. Upon seeing the 3D
models, the client called back and by the end of that day we had
the green light, and the check was in the mail. The total cost
to the shop for the completed design, including color renderings
and construction drawings was $250. Total value of resolving an
issue with a demanding, but important client, Priceless!
"Ver Para Creer"
I was given the
task of designing a studio set for the Ver Para Creer show, which
airs weekly to an international audience. The Art Director sketched
out an idea for a bank of video monitors arranged in the shape of
half of a sphere. This set piece needed to oscillate back and forth,
with a self contained motor and was to be constructed with the ability
to be broken down, rolled out as self contained units, into a 20'
The color renderings shown
here are from 3-d models created for the proposed project. As with
most design challenges, there are many ways to achieve a desired
goal. We developed two completely different ways to make this. One
design was similar to the way a artificial Christmas tree is assembled
in vertical sections, which would store in a small area. The second
would break into quarter sections, and would be much cheaper to
build. The Producer decided to go with the second design. The construction
drawings were completed, and sent to contract shops for bids.
felt that the shops had over priced the job claiming that
the rigging of the motor and drive unit would cost more than we
anticipated. We felt the bids over priced the material costs and
I quickly rendered an
animation to show the simplicity of our design and that it should
be no more than a few hours to rig the motor and attach a crank
arm between simple disks. Since the design was already modeled in
3-d, outputting the animation took only five seconds. The finished
was then emailed to all of the shops, in gif format so it played
right in Outlook, no player or plugin needed. The small 160k file
could be downloaded in 33 seconds with a 56k modem. In a matter
of minutes, the shops were more receptive to our view of the pricing,
feeling confident enough to significantly lower their bids, after
seeing the animation. This resolution was accomplished in less than
one hour and all the parties involved were satisfied.
Nuestra " Univision Network
Rigging of the curved pieces for Premio Nuestra. The curved scenic
elements hang on "tormentor battens", that can be swiveled to create
scene changes and to move them out of the way of the stage when
necessary. This animation shows the rigging and various positions
that could be achieved by staggering the angles. These "tormentors"
are usually used to hang curtain "legs" on the sides of a stage
to hide back stage areas from audience. These curved pieces can
be rotated by hand or motorized to create different looks.
Update" Galavision Network
Full 3d design models rendered to high resolution photo realistic
prints. Animated walk through presentations were also rendered for
the bid packs that were emailed to the shops to aid the bidder to
quickly interpret the drawings.
Architectural renderings of a three unit townhouse
here for more sets