a picture is worth a thousand words, then moving pictures are worth
tens of thousands!
Below are case studies that
will show examples of animation for nonlinear systems, using 3-D
animation, with conventional composition software like After Effects.
logo in 20 second opening animation, 3D Logo animated loop "bug"
with alpha channel for easy composition. Total cost, just under
Home Tutor is a set of instructional videos with manuals, marketed
to parents, to help tutor children at home. To get the seed money
he needed, the owner decided to create a promotional video, and
an infomercial. We created a 3D logo animated it using alpha channel
transparency, for use on the Media 100 nonlinear video editing system.
easily raised all the money he needed and is on his way. The product
is great and we think we really helped him attain market success
with very little out of pocket, even in tough economic conditions
such as now. Back
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given the task of designing a studio set for the Ver Para Creer
show, which airs weekly to an international audience. The Art Director
at Univision, sketched out an idea for a bank of video monitors
arranged in the shape of half of a sphere. This set piece needed
to rotate, with a self contained motor and was to be constructed
with the ability to be broken down, and fit into a 20' truck.
felt these were inflated, but had little recourse, as the shops
were adamant about the estimates, and the bids were firm. They returned
to us and reluctantly asked for help in cutting parts of the job,
to get under budget.
We quickly rendered an animation to show the simplicity of our design,
and that is should be no more than $1000 to rig the motor and attach
a crank arm between two disks. Since the design was already modeled
in 3-d, outputting the animation took only five minutes. The finished
was emailed to them, in gif format so it played right in Outlook,
no player or plugin needed. The small file, of only 160k, could
be downloaded in 33 seconds, with a 56k modem.
In a matter of minutes, the shops called and accepted our pricing,
feeling confident enough to significantly lower their bids, after
seeing the animation. This resolution was accomplished in less than
one day, and all the parties involved were satisfied.
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