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Creating
web sites that really work, the untold story.
The information
here could save you thousands of dollars and a lot of wasted time,
waiting for results that never come. Don't be fooled by the hype
about submission services and the other gimmicks that are expensive
and guarantee nothing.
Simple static HTML pages
that are mostly text, are better for search engine optimization
than database driven sites. Static text is easier for the search
engine robot to read and that means that your site is more likely
to be indexed properly.
A few second delay in your server generating that all important
text may not seem like much, but it may possibly cause a search
engine robot to skip over descriptions and other important content
you need to convey to the reader. Instantaneous display of
all mission critical content is essential for highest possible search
results ranking. The fastest method of generating those critically
important descriptions is still good, old static text pages or HTML.
E-Business,
No Job Too Small
Allied
Caribbean
Food
distributor in Miami specializing in selling Nature Made Vitamins
in the Caribbean, demonstrating the potential of regional marketing
on the web.
Web Hosting and design deal for under $1000. This price included
the design, coding, shopping cart, credit card validation, shipping,
secure server, site certificate, url submission, and even creating
a database for the store inventory.
The
Allied Caribbean site is averaging 15,000 page views a month, and
is listed with every search engine, with sales growing 12% each
month. Best of all is that the owners are not a computer experts,
yet maintain can the site completely, thanks to free training that
comes with the price of the job!

Homebreweronline.com
is
a great Internet success story, showing the potential of small niche
marketing on the web. Home brewing and Wine making has been undergoing
a rise in popularity. Homebrewers Warehouse in Davie, had a small
home brew supply store and wanted to expand with a web site. He
had very little seed money, but we were able to set him up with
a hosting and design deal for under $1000. This price included the
design, coding, shopping cart, credit card validation, shipping,
secure server, site certificate, url submission, and even creating
a database for his store inventory.
Back
to home page
Galeforcecreations.com
a
perfect example of how no business is too small to profit from an
effective, low cost web presence. The owner of Gale Force Creations,
a small faux and mural painting contractor, was wasting hours on
the phone with potential customers from yellow pages and other advertising.
The biggest "waster" of time was the frustrating task
of describing different painting ideas and techniques. In many cases,
he found that the majority of these callers were actually competitors
checking his pricing and techniques, or "do it yourselfers"
just picking his brain. Even explaining a job to steady customer
would take hours of phone time that could be more easily shown in
a picture.

Solution
Working
with a budget of $500 and a $10 per month hosting fee, we put all
of his samples on a site, with descriptions of the techniques used,
email links and other contact info.
Now,
when clients call he directs them to the site first, and follows
up with sales call after they have been "educated" on
the unique services he provides. He has actually made enough money
from just jobs generated by the search engines hits, to not only
pay for his site, but pay for his site hosting for the next ten
years! Needless to say, he is a happy painter.
Joe
Saitta
(954) 961-7743
email
j_saitta@hotmail.com
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